WHY SHORT-FORM VIDEO

Some messages need to be seen, not just read

Some messages need to be seen, not just read

Text is words on a page. Video carries tone, intent, and the person behind the message. It’s how your people take in almost everything outside of work, and it’s a format they already choose to watch.

Text is words on a page. Video carries tone, intent, and the person behind the message. It’s how your people take in almost everything outside of work, and it’s a format they already choose to watch.

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HEARING SOMEONE MATTERS

Hearing it helps it land

When visuals come with a spoken explanation instead of text, people tend to learn more. It’s been tested across dozens of studies.²

Your voice makes a better impression

When people hear a pitch instead of reading the same words, they rate the person as more competent, thoughtful, and intelligent.⁵

Heard, not written off

When people hear someone explain a view they disagree with, they see that person as more thoughtful and more human than when they read the exact same words.⁶

SHORT VIDEO WORKS

6 min

Short form is long enough

Across 6.9 million viewing sessions, people’s watch time topped out around six minutes, however long the video ran.⁴

100+ trials

Video helps people learn

A review of more than 100 randomized trials found the addition of video usually improves learning outcomes.³

Team reviewing analytics together in a meeting

Data that improves your communication plans

Every post gives you another signal about what your organization responds to. Use views, watch-throughs, and engagement trends to refine messaging, prioritize topics, and make smarter communication decisions over time.

People watch when they have a minute

A short video fits between meetings or on the way somewhere, without anyone scheduling a call to deliver the same update.

Executive walking through a modern office

The misreading is silent

89%

of the time, readers are sure they caught the tone of a message.¹

63%

of the time, they actually did.¹

Nobody writes back to say they took it the wrong way, so leaders rarely find out

See v2b in action

See v2b in action

A quick walkthrough, tailored to your team.

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